Cartagena Spain, Lack of construction sponsors means ingenuity is required to ensure Cartagena FC stays solvent

 

2010-07-29

Football had a difficult season last year.

Traditionally many of our regions’ teams survived through the sponsorship of construction companies, or those who were in some way related to the building and tourism boom.

However, the economic downturn has resulted in many clubs losing their sponsors, and last season was a sorry saga, with historic football clubs unable to pay their players or officials, and more than one game suspended until the linesmen could be paid what they were owed.

Several clubs are unlikely to begin the new season as financing is in short supply, and crippling debts are likely to keep some off the pitches for good.

 

Cartagena council, however, have decided that whilst it’s inappropriate for the council to prop up the football club, that there’s always a way of achieving their aim of not allowing their football team to fall by the wayside, so decided to offer the patronage of one of their historical attractions to support the team instead.

The foundation which financed the restauration works of the Roman Theatre in Cartagena comprises the Town Hall of Cartagena, the Autonomous community of Murcia, and the Caja Murcia Foundation, as part of the Obra Social programme.

The Cajas are forced to re-invest their revenue back into schemes which benefit the community, so are enthusiastic sponsors of many( most) cultural events in the region in some form or another, enabling a strong arts tradition to continue, and ensuring that the Spanish people receive the benefit of their own money.

 

The sponsorship of the Cartagena Football team has been undertaken by the Roman Theatre Foundation, the justification being that every time the team play anywhere, the spectators are seeing publicity for the Roman Theatre Museum in Cartagena, and are more likely to choose Cartagena as a holiday destination or somewhere that they will wish to visit in the future.

This is the second year that the Foundation are sponsoring the football team in this way, and are presenting their new strip this week.

 

Where there’s a will, there’s a way.

Even a tenuous one.

 

 

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